Born x Raised is more than just a clothing brand—it’s a cultural movement that embodies the raw, unfiltered spirit of Los Angeles, particularly the streets of Venice and the broader Westside. Founded in 2013 by Spanto (Christopher Printup) and Alex "2Tone" Erdmann, the brand has become a symbol of resilience, authenticity, and unapologetic self-expression. Born from the struggles and triumphs of LA’s underground scene, Born x Raised tells a story of loyalty, loss, and the unbreakable bonds of community.
Origins and Philosophy
Born x Raised was created as a tribute to the neighborhoods that shaped its founders. Spanto, a Venice native, grew up immersed in the city’s street culture, where gang affiliations, skateboarding, and lowrider culture intersected. The brand’s name itself—"Born x Raised"—reflects the idea that where you come from defines you, for better or worse. It’s a declaration of pride in one’s roots, a middle finger to gentrification, and a homage to those who never made it out of the struggle.
The brand’s aesthetic blends Chicano influences, punk rock attitude, and West Coast streetwear. Its designs often feature bold typography, religious iconography, and imagery that pays respect to LA’s history. Phrases like "On the Turf", "Criminal Mentality", and "Love Always" are recurring motifs, reinforcing themes of survival, brotherhood, and remembrance.
Cultural Impact and Collaborations
Born x Raised quickly gained a cult following, resonating with those who felt marginalized by mainstream fashion. Unlike many streetwear brands that chase trends, Born x Raised remains deeply personal, often referencing Spanto’s own experiences with loss, incarceration, and street life. This authenticity has attracted collaborations with major brands like Nike, New Era, and the Los Angeles Dodgers, bridging the gap between underground culture and mainstream recognition.
One of its most notable partnerships was with Nike SB, where Born x Raised reimagined the Dunk Low with designs that paid tribute to LA’s Chicano heritage. The collaboration was more than just a sneaker release—it was a celebration of a community often overlooked by corporate brands. Similarly, their work with the Dodgers honored the team’s deep ties to LA’s Mexican-American population, further cementing the brand’s role as a cultural storyteller.
Tragedy and Legacy
In June 2023, Spanto passed away after a battle with cancer, leaving a void in the streetwear and LA community. His death was mourned by fans, collaborators, and peers who saw him as a voice for the voiceless. However, his legacy lives on through Born x Raised, which continues to operate under the guidance of his close friends and family. The brand remains committed to its roots, using fashion as a medium to preserve stories that might otherwise be erased by time and gentrification.
Conclusion
Born x Raised is not just clothing—it’s a movement. It represents the unyielding spirit of Los Angeles, the pain of loss, and the pride of survival. In a world where streetwear often prioritizes profit over purpose, Born x Raised stands as a reminder that true style comes from authenticity. Whether through collaborations, community events, or its unmistakable designs, the brand continues to honor the streets that birthed it, proving that where you’re born and raised will always matter.